E-commerce with its intense competition becomes more challenging every day. In Turkey, E-commerce user penetration is around 60% with a revenue of 6.5 million USD. Since customers’ awareness of alternatives and potential price sensitivity, buyer churn is one of the fundamantal bottlenecks for e-commerce companies. SnA helps e-commerce companies detect potential lapsed buyers, assign actions with an offer recommendation which generates up to 5ppt incremental sales.
(Resource: https://www.statista.com/outlook/243/113/ecommerce/turkey)
SERVICES.
Buyer Churn
Mashing business domain knowledge with intensive data mining implementations to produce customer level buyer churn predictions for incremental retention
Seller Churn
Mashing business domain knowledge with intensive data mining implementations to produce customer level seller churn predictions for incremental retention
Offer Recommendation
Assigning the best offer to right customers among hundreds / thousands of offers in dynamic markets with high competition
Market Basket Analysis
Analyzing the combinations of SKUs in intense transactional level data for contributing further marketing / promotion actions
Data Dashboards
Tailor-made dashboard designing for companies to track Key Performance Indicators (KPIs) for overall or detailed action planning
Customer Lifetime Value Calculation
Tailor-made approach for each industry, each business unit, data mining techniques utilized to calculate customer lifetime value which may be feeding action measurement